Lenzing ProConnected Fiber Experience Platform

LENZING PRO CONNECTED EXPERIENCE

A connected experience for fibers, brands, and partners.

Lenzing Pro enables integrated discovery, product journeys and certification workflows for TENCEL™, LENZING™ ECOVERO and VEOCEL™ across textile and nonwovens value chains.

Product entries: 80+ fiber SKUs
Brands & segments: Apparel • Home • Technical
Regions: Global scope

Closeup of yarns and fabrics made with TENCEL and LENZING ECOVERO fibers — Portal-like hero visual representing TENCEL™ and LENZING™ ECOVERO™ material stories.

Portal Mirror PrototypeSAP CC + CDC ReadyStoryblok Headless

This view mirrors the information architecture of Lenzing’s TENCEL™ & LENZING™ ECOVERO™ product portals to prepare a future SAP Commerce + Storyblok integration.

TENCEL™ fibers overview

Access the full set of TENCEL™ Lyocell fiber types, performance attributes and applications.

Lyocell • Micro • LF • A100 • Coarse denier • Fill

Open TENCEL™ section

LENZING™ ECOVERO™ viscose

Explore LENZING™ ECOVERO™ viscose fibers, including black, REFIBRA™ content and woolen types.

Viscose • ECOVERO™ • REFIBRA™

Open ECOVERO™ section

Applications & segments

Navigate by end-use: from woven & knitted apparel to bed linen, towels, carpets, curtains and upholstery.

Apparel • Home • Interior • Footwear

Browse applications

Licensing & certification

See how certification and licensing services appear in the existing portal and how they can be mirrored.

Brand licensing • Fabric certification

Open service view

Core Lyocell range

Standard TENCEL™ Lyocell fibers are positioned as the backbone of many applications, from woven denim to knit basics and bedding textiles.

Base fiber types with wide application coverage
Core specifications reflected across apparel and home segments
Foundation for blends with cotton, wool and synthetics

Micro and performance variants

Micro, LF, LFH and A100 variants are articulated as performance extensions, allowing fine-tuned handfeel, drape, and technical behavior.

Micro denier options for soft, fluid textiles
LF / LFH for low fibrillation or controlled surface behavior
A100 variants where solvent system or sustainability emphasis is highlighted

Application mapping

Each fiber detail page in the original portal maps properties to recommended end uses. This structure is mirrored here to support a future OCC-based catalog.

Woven apparel, denim, knitwear, activewear
Bedding, towels, mattress ticking and interior textiles
Technical and non-apparel applications in selected cases

Standard ECOVERO™ viscose

Primary ECOVERO™ grades emphasize lower-impact viscose production and traceable supply chains.

Positioned for brands needing clear environmental communication
Mapped to mainstream apparel and home applications
Compatible with existing viscose processing routes

Black and REFIBRA™ variants

Black and REFIBRA™ ECOVERO™ fibers extend the narrative toward color fastness and circular raw-material sourcing.

Black variants: opacity, deep color and consistent dyeing behavior
REFIBRA™ variants: pre-/post-consumer content integration
Additional story elements for brand communication and labeling

Integration into product journeys

The prototype makes visible how ECOVERO™ fibers would sit inside a headless commerce journey, from discovery to storytelling and certification.

Consistent metadata across commerce, content and certification
Mirrored structure for easy OCC catalog import
Ready for Storyblok-driven narrative expansions

Apparel & fashion

Collections such as activewear, denim, knitwear and underwear are mapped to specific fiber and blend recommendations.

Breathability and moisture management for activewear
Softness and drape for womenswear and blouses
Recovery behavior for everyday essentials and denim

Home & interior

Bed linen, towels, upholstery, curtains and mattress ticking segments illustrate comfort, durability and sustainability benefits.

Touch & handfeel as key differentiator
Durability across washing cycles
Complementary story between TENCEL™, ECOVERO™ and VEOCEL™

Nonwovens & technical

Where applicable, nonwovens and technical textiles are introduced with VEOCEL™-connected content and hygiene narratives.

Hygiene and purity communication
Biobased and biodegradable material stories
Alignment with VEOCEL™ brand architecture

Apparel collection featuring TENCEL Lyocell and LENZING ECOVERO viscose — Apparel & fashionApplication imagery for apparel and fashion use cases.

Bed linen and home textiles made with TENCEL fibers — Home & interiorHome & interior use-case cluster for bedding and interior textiles.

Nonwovens and wipes made with VEOCEL fibers — Nonwovens & hygieneNonwoven and hygiene segment linked to VEOCEL™.

About this mirrored experience

This page is not an official Lenzing product portal, but a functional mirror of its information architecture. It exists to validate headless and contactless journeys before OCC and CDC integration.

Scraping & transformation notes

The content layout was derived by scraping the public product portals and transforming them into a normalized JSON structure for Nuxt rendering.

Only publicly available marketing copy and metadata used
No customer data, no internal systems and no confidential assets
Prepared for smooth transition into SAP Commerce Cloud OCC structures